/* urform.studio. One typeface (Futura, Jost where Futura isn't installed), magenta accent, white ground. */
:root{
  --bg:#FFFFFF;--ink:#272727;--muted:#626262;--line:#D4D4D4;--hover:#EEEEEE;
  --ultra:#FF00FF;--ultra-text:#B000B0;--ok:#3A6A3A;
  --display:Futura,"Futura PT","Jost","Century Gothic",Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--display);font-size:16px;line-height:1.55}
img{max-width:100%;height:auto}
a{color:inherit}
p{margin:0}
h1,h2,h3{font-family:var(--display);margin:0;line-height:1.06;text-wrap:balance;letter-spacing:-.015em}
h1{font-size:clamp(2.4rem,6.4vw,5rem);font-weight:700;letter-spacing:-.02em}
h2{font-size:clamp(1.6rem,3.6vw,2.6rem);font-weight:700}
h3{font-size:1.2rem;font-weight:600;letter-spacing:0}
:focus-visible{outline:2px solid var(--ultra-text);outline-offset:2px}
.in{max-width:1180px;margin:0 auto;padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}
.narrow{max-width:760px}
.vh,.hp{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip{position:absolute;left:-9999px;top:8px;z-index:50;background:var(--ink);color:#fff;padding:8px 14px}
.skip:focus{left:8px}
.eyebrow{font-size:.75rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ultra-text)}
.eyebrow a{text-decoration:none}
.muted{color:var(--muted)}
.small{font-size:.85rem}
.row{display:flex;flex-wrap:wrap;gap:12px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;border:1.5px solid var(--ink);background:transparent;color:var(--ink);padding:12px 20px;border-radius:2px;font:600 1rem var(--display);text-decoration:none;cursor:pointer;transition:background .15s,color .15s,box-shadow .15s}
.btn:hover,.btn:focus-visible{background:var(--ink);color:#fff;box-shadow:4px 4px 0 var(--ultra)}
.btn.primary{background:var(--ink);color:#fff}
.btn.sm{padding:8px 14px;font-size:.9rem}
.btn.add.is-added{background:var(--ink);color:#fff}
.btn[disabled]{opacity:.5;cursor:not-allowed}
.more{font-weight:600;text-decoration:none;border-bottom:2px solid var(--ultra);white-space:nowrap}

/* header */
.ann{display:block;background:var(--ink);color:#fff;text-align:center;padding:10px 16px;font-size:.875rem;text-decoration:none}
.ann:hover{text-decoration:underline;text-decoration-color:var(--ultra)}
.top{position:sticky;top:0;z-index:20;background:#fff;border-bottom:1px solid var(--line)}
.top-in{display:flex;align-items:center;gap:28px;height:68px}
.mark img{display:block;width:44px;height:auto}
.links{display:flex;gap:22px;font-size:.95rem}
.links a{text-decoration:none}
.links a:hover,.links a[aria-current]{text-decoration:underline;text-decoration-color:var(--ultra);text-decoration-thickness:2px;text-underline-offset:.3em}
.top-cta{margin-left:auto}
.menu-btn{display:none;margin-left:auto;font:600 .95rem var(--display);background:none;border:1.5px solid var(--ink);padding:8px 14px;border-radius:2px;cursor:pointer}
.menu{display:grid;border-top:1px solid var(--line)}
.menu a{padding:14px 16px;border-bottom:1px solid var(--line);text-decoration:none;font-weight:600}
.menu[hidden]{display:none}
@media (max-width:900px){.links,.top-cta{display:none}.menu-btn{display:inline-flex}}
@media (min-width:901px){.menu{display:none!important}}

/* home */
.hero-in{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:40px;align-items:center;padding-block:56px 44px}
.hero h1{margin-top:18px}
.lead{font-size:1.15rem;color:var(--muted);max-width:56ch}
.hero .lead{margin-top:22px}
.ctas{margin-top:28px}
.formbox{aspect-ratio:1/1;max-width:100%}
.formbox canvas{width:100%;height:100%;display:block}
.block{padding-top:72px}
.head{display:grid;gap:12px;max-width:760px;margin-bottom:28px}
.head p:not(.eyebrow){color:var(--muted);font-size:1.05rem}
.dot{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--ultra);margin-right:8px;vertical-align:2px}
.cats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}
.cat{position:relative;overflow:hidden;background:#fff;padding:24px;display:grid;gap:10px;align-content:start;text-decoration:none;transition:background .15s;min-height:220px}
.cat:hover{background:var(--hover)}
.cat>*:not(.wire){position:relative;z-index:1}
.cat .wire{position:absolute;right:12px;bottom:12px;width:112px;height:112px;opacity:.5;pointer-events:none;transition:transform .5s ease,opacity .3s}
.cat:hover .wire{opacity:.85;transform:rotate(14deg)}
@media (prefers-reduced-motion:reduce){.cat:hover .wire{transform:none}}
.cat .lbl{font-size:.75rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ultra-text)}
.cat h3{font-size:clamp(1.5rem,2.6vw,2.1rem);font-weight:700;letter-spacing:-.015em}
.cat .meta{font-size:.8rem;color:var(--muted)}
.cat .go{font-weight:600;color:var(--ultra-text)}
.fn{margin-top:14px;font-size:.82rem;color:var(--muted);max-width:80ch}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:2px solid var(--ink)}
.steps4{grid-template-columns:repeat(4,minmax(0,1fr))}
.step{padding:20px 20px 0 0;display:grid;gap:8px;align-content:start}
.step .n{color:var(--ultra-text);font-size:.8rem}
.step p{color:var(--muted);font-size:.95rem}
.ways{margin:0;max-width:none}
.ways a{font-weight:600;text-decoration:none;border-bottom:2px solid var(--ultra)}
.essays-head{display:flex;justify-content:space-between;align-items:end;gap:16px;margin-bottom:24px;flex-wrap:wrap}
.essays{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.essay{display:grid;grid-template-rows:auto 1fr;height:100%;border:1.5px solid var(--ink);text-decoration:none;transition:transform .15s,box-shadow .15s}
.essay:hover{transform:translate(-3px,-3px);box-shadow:6px 6px 0 var(--ink)}
@media (prefers-reduced-motion:reduce){.essay,.essay:hover{transform:none}}
.essay img{display:block;width:100%;aspect-ratio:16/9;object-fit:cover;border-bottom:1.5px solid var(--ink);background:var(--line)}
.essay-b{display:grid;gap:8px;align-content:start;padding:16px}
.essay-d{font-size:.75rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.essay-t{font-weight:700;font-size:1.15rem;line-height:1.2}
.close{margin-block:72px 80px;padding-top:36px;border-top:2px solid var(--ink);display:grid;gap:16px;justify-items:start}
.close p{max-width:60ch}

/* service listings */
.phero{padding-block:56px 32px;display:grid;gap:16px;max-width:860px}
.phero .line{font-size:clamp(1.3rem,2.4vw,1.7rem);font-weight:500}
.phero .lead a{text-decoration-color:var(--ultra);text-decoration-thickness:2px;text-underline-offset:.18em}
.jump{display:flex;flex-wrap:wrap;gap:8px;margin-top:8px}
.jump a{border:1px solid var(--line);padding:6px 12px;border-radius:99px;text-decoration:none;font-size:.9rem}
.jump a:hover{border-color:var(--ink)}
.group{padding-block:28px 8px;scroll-margin-top:90px}
.group-head{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 16px;border-bottom:2px solid var(--ink);padding-bottom:10px}
.group-head h2{font-size:clamp(1.4rem,2.6vw,2rem)}
.group-head h2 a{text-decoration:none}
.group-head p{color:var(--muted);font-size:.95rem}
.group-head p a{color:var(--ink);font-weight:600;text-decoration:none;border-bottom:2px solid var(--ultra)}
.rows{list-style:none;margin:0;padding:0}
.svc{display:grid;grid-template-columns:minmax(0,1fr) 200px 250px;gap:12px 28px;align-items:center;padding:20px 0;border-bottom:1px solid var(--line)}
.svc h3{font-size:1.3rem;font-weight:700}
.svc h3 a{text-decoration:none}
.svc h3 a:hover{text-decoration:underline;text-decoration-color:var(--ultra);text-decoration-thickness:2px;text-underline-offset:.18em}
.svc p{color:var(--muted);font-size:.95rem;margin-top:4px;max-width:60ch}
.svc .meta{display:grid;gap:2px}
.price{font-weight:700;font-variant-numeric:tabular-nums}
.svc .time{font-size:.85rem;color:var(--muted)}
.svc .act{display:flex;flex-wrap:wrap;gap:8px 14px;align-items:center;justify-content:flex-end}
.bundles{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:16px;margin-top:20px}
.bnd{border:1.5px solid var(--ink);padding:22px;display:grid;gap:12px;align-content:start}
.bnd ul{margin:0;padding-left:18px;display:grid;gap:4px;font-size:.95rem}
.bnd .price{font-size:1.3rem}
.was{color:var(--muted);text-decoration:line-through;font-size:.9rem}
@media (max-width:860px){.svc{grid-template-columns:1fr;gap:10px}.svc .act{justify-content:flex-start}.svc .meta{display:flex;gap:12px;align-items:baseline;flex-wrap:wrap}}

/* service page */
.top2{display:grid;grid-template-columns:minmax(0,1fr) 340px;gap:48px;align-items:start;padding-block:48px 16px}
.back{font-size:.75rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ultra-text);text-decoration:none}
.svcpage h1{margin-top:14px}
.svcpage .lead{font-size:1.2rem;margin-top:14px}
.card{border:1.5px solid var(--ink);padding:24px;display:grid;gap:14px;background:#fff}
.svcpage .card{position:sticky;top:96px}
.card .price{font-size:1.8rem;line-height:1.1}
.card .price small{font-size:.9rem;font-weight:500}
.card .btn{width:100%}
.blocks{display:grid;gap:30px;margin-top:36px}
.blk h2{font-size:.78rem;font-weight:400;letter-spacing:.12em;text-transform:uppercase;color:var(--ultra-text);margin-bottom:10px}
.blk>ul:not(.rows){margin:0;padding-left:1.1em;display:grid;gap:6px;line-height:1.45}
.blk .rows{border-top:1px solid var(--line)}
.credit{padding:12px 14px;border:1.5px solid var(--ink);margin-top:12px;max-width:60ch}
@media (max-width:900px){.top2{grid-template-columns:1fr;gap:28px}.svcpage .card{position:static}}

/* proposal builder */
.pb{display:grid;grid-template-columns:minmax(0,1fr) 380px;gap:40px;align-items:start}
.pb-group{border:0;margin:0 0 24px;padding:0}
.pb-group legend{font-weight:700;font-size:1.3rem;padding:0 0 10px;border-bottom:2px solid var(--ink);width:100%}
.pb-item{display:grid;grid-template-columns:auto minmax(0,1fr) auto;gap:14px;align-items:start;padding:14px 0;border-bottom:1px solid var(--line);cursor:pointer}
.pb-item:hover{background:var(--hover)}
.pb-item input{width:20px;height:20px;margin-top:2px;accent-color:var(--ink)}
.pb-t{font-weight:600}
.pb-t small{display:block;font-weight:400;color:var(--muted);font-size:.88rem;margin-top:2px}
.pb-f{font-size:.92rem;font-variant-numeric:tabular-nums;white-space:nowrap}
.pb-sum{position:sticky;top:96px}
.pb-sum h2{font-size:1.4rem}
.pb-picked{list-style:none;margin:0;padding:0;display:grid;gap:6px;font-size:.92rem}
.pb-picked li{display:flex;justify-content:space-between;gap:12px}
.pb-picked button{background:none;border:0;color:var(--muted);cursor:pointer;font:inherit;text-decoration:underline}
.pb-totals{display:grid;grid-template-columns:1fr auto;gap:4px 12px;margin:0;border-top:1px solid var(--line);padding-top:10px}
.pb-totals:empty{display:none}
.pb-totals dt{color:var(--muted)}
.pb-totals dd{margin:0;font-weight:700;text-align:right;font-variant-numeric:tabular-nums}
.pb-totals .save{color:var(--ok)}
@media (max-width:900px){.pb{grid-template-columns:1fr}.pb-sum{position:static}}

/* forms */
.inq{display:grid;gap:14px;margin-top:8px}
.fld{display:grid;gap:6px;font-weight:600;font-size:.95rem}
.fld em{font-weight:400;font-style:normal;color:var(--muted)}
.fld input,.fld textarea,.fld select{font:400 1rem var(--display);color:var(--ink);border:1.5px solid var(--ink);border-radius:2px;padding:12px;background:#fff;width:100%}
.fld input:focus-visible,.fld textarea:focus-visible,.fld select:focus-visible{outline:2px solid var(--ultra-text);outline-offset:1px}
.fld [aria-invalid="true"]{border-color:#B00020}
.form-note{font-size:.85rem}
.form-status{font-weight:600}
.form-status.ok{color:var(--ok)}
.form-status.err{color:#B00020}

/* prose pages */
.prose{max-width:68ch;display:grid;gap:16px;font-size:1.05rem}
.prose h2{font-size:1.5rem;margin-top:24px}
.prose .big{font-size:1.4rem;font-weight:600}
.prose a{text-decoration-color:var(--ultra);text-decoration-thickness:2px;text-underline-offset:.18em}
.faq{padding-top:56px;max-width:820px}
.faq h2{margin-bottom:16px}
.faq details{border-bottom:1px solid var(--line);padding:16px 0}
.faq summary{font-weight:700;font-size:1.1rem;cursor:pointer}
.faq details p{margin-top:10px;color:var(--muted)}
.rlinks{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.rlinks a{display:grid;gap:4px;padding:20px 0;border-bottom:1px solid var(--line);text-decoration:none}
.rlinks a:hover b{text-decoration:underline;text-decoration-color:var(--ultra);text-decoration-thickness:2px}
.rlinks b{font-size:1.25rem}
.rlinks span{color:var(--muted)}

/* footer */
.foot{border-top:2px solid var(--ink);margin-top:40px}
.foot-in{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.3fr;gap:32px;padding-block:44px}
.foot h2{font-size:.75rem;font-weight:400;letter-spacing:.12em;text-transform:uppercase;color:var(--ultra-text);margin-bottom:12px}
.foot nav{display:grid;gap:8px;align-content:start}
.foot nav a{text-decoration:none}
.foot nav a:hover{text-decoration:underline;text-decoration-color:var(--ultra)}
.foot-brand{display:grid;gap:10px;align-content:start}
.foot-brand img{width:44px}
.foot p{color:var(--muted);font-size:.92rem}
.foot p a{color:var(--ink)}
.foot p+p{margin-top:10px}
.foot-legal{display:flex;gap:20px;padding-block:16px 32px;border-top:1px solid var(--line);font-size:.8rem;color:var(--muted)}

/* consent */
.consent{position:fixed;left:16px;right:16px;bottom:16px;z-index:40;max-width:560px;margin-left:auto;background:#fff;border:1.5px solid var(--ink);box-shadow:6px 6px 0 var(--ink);padding:18px;display:grid;gap:12px;font-size:.92rem}

@media (max-width:900px){
  .hero-in{grid-template-columns:1fr;padding-block:36px 28px}
  .formbox{max-width:360px}
  .cats{grid-template-columns:repeat(2,minmax(0,1fr))}
  .steps,.steps4{grid-template-columns:1fr}
  .essays{grid-template-columns:1fr}
  .foot-in{grid-template-columns:1fr 1fr}
}
@media (max-width:620px){
  .foot-in{grid-template-columns:1fr}
}

/* studio profile and career brands crawl */
.studio{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:56px;align-items:center}
.studio-copy{display:grid;gap:16px;align-content:start}
.studio-copy p{font-size:1.05rem}
.studio-copy p a{text-decoration-color:var(--ultra);text-decoration-thickness:2px;text-underline-offset:.18em}
.studio-copy p a:hover{color:var(--ultra-text)}
.portrait{margin:0 14px 14px 0}
.portrait img{display:block;width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 22%;filter:grayscale(1);box-shadow:14px 14px 0 var(--ink)}
.portrait figcaption{margin-top:26px;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.role{font-size:.8rem!important;letter-spacing:.12em;text-transform:uppercase}
.quote{margin:4px 0;padding-left:18px;border-left:3px solid var(--ultra);font-size:1.35rem!important;line-height:1.3;font-weight:500}
.brands{min-width:0}
.about-studio .brands{grid-column:1/-1;padding-top:16px}
.brands-label{font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.brands-row{display:flex;align-items:center;gap:6px}
.brands-view{flex:1;min-width:0;overflow-x:auto;scrollbar-width:none;-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.brands.js .brands-view{overflow:hidden}
.brands-track{display:flex;width:max-content;will-change:transform}
.brands ul{display:flex;align-items:center;gap:40px;margin:0;padding:0 20px;list-style:none}
.brands li{flex:none;display:flex;align-items:center;height:44px}
.brands img{display:block;height:34px;width:auto;max-width:120px;object-fit:contain;filter:grayscale(1) contrast(.85);opacity:.5;transition:filter .25s,opacity .25s}
.brands li:hover img{filter:none;opacity:1}
.brands .wm{font-weight:500;font-size:.95rem;white-space:nowrap;color:var(--muted)}
.brands:not(.js) ul[aria-hidden]{display:none}
.brands:not(.js) .brands-view{-webkit-mask-image:none;mask-image:none}
.brands-toggle{flex:none;display:none;place-items:center;width:26px;height:26px;padding:0;border:1px solid var(--line);border-radius:50%;background:transparent;color:var(--muted);cursor:pointer;opacity:.6}
.brands.js .brands-toggle{display:grid}
.brands-toggle:hover,.brands-toggle:focus-visible{opacity:1;border-color:var(--muted)}
.brands-toggle svg{width:10px;height:10px;fill:currentColor}
.brands-toggle .i-play,.brands.paused .brands-toggle .i-pause{display:none}
.brands.paused .brands-toggle .i-play{display:block}
.brands-note{margin-top:14px;max-width:760px;font-size:.72rem;line-height:1.5;color:var(--muted)}

/* newsletter */
.nl{padding:0}
.nl-copy p{max-width:72ch}
.nl-copy{display:grid;gap:14px;align-content:start}
.nl-copy p{font-size:1.05rem;color:var(--muted)}
.essays-wrap{margin-top:40px}
.essays-head .eyebrow{margin:0;font-weight:400;font-size:.75rem}
.essay{grid-template-rows:auto 1fr auto}
.essay-go{padding:0 16px 16px;font-weight:600;color:var(--ultra-text)}
@media (max-width:900px){.studio{grid-template-columns:1fr;gap:36px}.portrait{max-width:420px}}
.social{display:inline-flex;padding-bottom:5px;border-bottom:3px solid transparent;color:var(--ink);transition:color .15s,border-color .15s}
/* On hover the logo takes LinkedIn's own blue, with the urform magenta bar underneath. */
.social:hover,.social:focus-visible{color:#0A66C2;border-bottom-color:var(--ultra)}

/* about page: studio profile between the intro and the philosophy */
.about-studio{margin-block:56px 24px;padding-block:48px;border-top:2px solid var(--ink);border-bottom:1px solid var(--line)}

/* home: the call to action, then the newsletter for visitors not ready to talk */
.home .close{margin-block:72px 0}
/* separator after the closing buttons; the lead-in matches the closing headline, "Read urform" sits one step below */
.nl-block{margin-top:72px;padding-top:36px;padding-bottom:24px;border-top:2px solid var(--ink)}
.nl-lead{margin-bottom:24px}
.nl-h{font-size:clamp(1.25rem,2vw,1.5rem);font-weight:700}
/* the studio name keeps its lowercase spelling, even in labels */
.brand-name{text-transform:none;letter-spacing:.04em}

/* about page: editorial layout. Section labels sit in a left column and stay in view; text reads at a comfortable measure. */
.about .ab-sec{display:grid;grid-template-columns:200px minmax(0,1fr);gap:16px 48px;padding-top:40px}
.about .ab-label{position:sticky;top:96px;align-self:start;font-size:.75rem;font-weight:400;letter-spacing:.12em;text-transform:uppercase;color:var(--ultra-text);line-height:1.5}
.about .ab-label span{display:block;font-size:1.6rem;font-weight:700;letter-spacing:0;color:var(--ink);margin-bottom:2px}
.about .ab-body{display:grid;gap:18px;max-width:66ch;font-size:1.0625rem;line-height:1.7}
.about .standfirst{font-size:clamp(1.3rem,2.2vw,1.6rem);line-height:1.45;font-weight:500;color:var(--ink)}
.about .ab-line{font-size:clamp(.9rem,4.8cqi,2.2rem);font-weight:700;line-height:1.15;letter-spacing:-.015em;white-space:nowrap}
.about .ab-sec:has(.ab-line) .ab-body{max-width:none;container-type:inline-size}
.pillars{list-style:none;margin:28px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}
.pillars li{position:relative;overflow:hidden;background:#fff;padding:24px 22px 96px;display:grid;gap:10px;align-content:start}
.pillars .n{font-size:.8rem;color:var(--ultra-text)}
.pillars h3{font-size:1.5rem;font-weight:700}
.pillars p{color:var(--muted);font-size:.98rem;line-height:1.6;position:relative;z-index:1}
.pillars .wire{position:absolute;right:14px;bottom:14px;width:72px;height:72px;opacity:.55;pointer-events:none}
@media (max-width:1000px){.pillars{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:760px){.about .ab-sec{grid-template-columns:1fr;gap:12px;padding-top:32px}.about .ab-label{position:static}.about .ab-label span{display:inline;font-size:.75rem;color:var(--ultra-text);margin-right:6px}.pillars{grid-template-columns:1fr}.pillars li{padding-bottom:24px}.pillars .wire{width:56px;height:56px;opacity:.35}}

/* competitive advantage: a quiet numbered list in the text column, so it doesn't compete with the pillars grid above */
.adv{list-style:none;margin:0;padding:0;counter-reset:adv}
.adv li{display:grid;gap:6px;padding:18px 0;border-top:1px solid var(--line)}
.adv li:first-child{border-top:0;padding-top:4px}
.adv h3{font-size:1.15rem;font-weight:700;line-height:1.3}
.adv h3::before{counter-increment:adv;content:counter(adv,lower-alpha) ".";color:var(--ultra-text);font-weight:500;margin-right:10px}
.adv p{color:var(--muted)}