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Brand Architecture Audit

How your brands, sub-brands and products relate, and where the structure leaks.

What you get

  • A portfolio map of your brands, sub-brands and products, and how they relate today
  • A review of key touchpoints: website, packaging, social and sales materials
  • A recommended architecture model, with the reasoning behind it
  • A ranked list of fixes by impact and effort
  • A written report (PDF) and a recorded 60-minute readout call

How long it takes

  • Week 1: review of your materials and stakeholder conversations
  • Week 2: analysis, report and readout call

What we need from you

  • A list of your brands, sub-brands and products
  • Your current brand guidelines
  • Links to key touchpoints and materials
  • Upcoming launches or changes we should know about
  • Two or three 45-minute stakeholder conversations
  • One decision-maker on your side

What happens next

Book Visual Identity System or Multi-brand Architecture within 60 days of your Brand Architecture Audit and its fee is credited toward it.

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